Dear App Creator,
For us app developers, it’s getting tough to sustain growth in an increasingly crowded market.
Building a good app is hard enough. Building a great app, that gets all the details right, is a huge struggle.
What if machine learning could optimize the details for you?
What if, with each new user, your apps automatically became more profitable and engaging?
This is why I created improve.ai. The same technologies that are beating human champions at Go and teaching cars to drive can continuously improve your app to be the best it can be.
And, it couldn’t be simpler to use. If you understand Events, Properties, and Funnels, you’re off to the races.
In fact, our In App Purchase price optimization example may be the most profitable code you ever copy-and-paste - no exaggeration.
As I’ve added improve.ai to my own apps, growth has become easier and my joy at work has increased. I think yours will too.
Best wishes,
Justin Chapweske, CEO, improve.ai
A basic use case for improve.ai is price optimization. It’s simple to implement and can provide immediate financial returns.
First, create a funnel that defines the desired sequence of events. The funnel will be from Price Viewed to Purchased:
NSArray *funnel = [@"Price Viewed", @"Purchased"];
When the user sees a price, track Price Viewed:
[improve track:@"Price Viewed" properties:@{ @"price_usd": @3.99 }];
When a user purchases an In App Purchase, track Purchased:
[improve track:@"Purchased" properties:@{ @"price_usd": @3.99 }];
Make mo money! - let improve.ai choose the price likely to be most profitable:
NSArray *prices = @[@0.99, @1.99, @2.99, @3.99, @4.99, @5.99, @6.99];
[improve choosePriceFrom:prices forKey:@"price_usd" funnel:funnel block:^(NSNumber* result) {
price = result;
}];
This gives a taste of continuous price optimization with improve.ai. If price optimization is something you need right now, please sign up for the beta and we’ll help you out.
Interested in more improve.ai recipes? Check out the blog!